Intelligence is getting cheaper, but the chips and memory behind it aren’t - and Apple’s new AI era is the clearest proof.

Behind Apple’s sleek AI features lies a global chip crunch that turns “cheap” intelligence into pricier devices.

AI was supposed to be the great deflation engine of software. Instead, it’s making your Mac more expensive.

We’ve entered a strange moment where intelligence is cheap, but the atoms underneath it are not. The cost of generating a million tokens of text or code has fallen dramatically, yet the silicon, memory and data‑center capacity required to do that a…